VIDEO: The Domino Difference

Domino has created a brand-new video to kick off the new year… VIDEO: The Domino Difference .  

For converters who are considering implementing digital printing for the first time, or adding additional digital printing systems to their business, this video is a must see.   

The Who.

Watch as 28 individuals from 21 companies – a wide cross-section from small to medium to large organizations – and job titles – including Owner, President, CEO, General Manager, Vice President, Operations Manager, Pressroom Supervisor, Press Operator, Technician, Engineer, Account Executive and more – discuss why they chose Domino, their experiences, and what they consider the Domino difference.

The What.  

Bill Myers, Marketing Manager – Domino Digital Printing North America says, “We’ve known that Domino digital printing solutions help our customers make money, grow their business, and succeed.  This video provides further understanding from a wide array of customers of what is most important to them. 

And what is revealed may surprise many in the industry.  

Myers explains, “What will quickly become apparent to viewers of this video, is that the feedback and responses are not solely focused on the equipment.  Yes, there is mention of the Domino press and printers, but more so the conversations you’ll witness speak to important factors beyond the machine… such as our In-House Leasing program, our service & support, our sales & marketing, our people, our brand… all of the nuances and distinctions that we call ‘The Domino Difference’.”

The When.

This video highlights interviews mostly from present day, but also spans back over the past few years to illustrate longevity.  Several companies in this video have purchased from Domino multiple times.  Others are first-time, brand-new customers.  In either case, the common denominator is these interviews illustrate and allude to a business relationship which exceeds expectations, as they describe their partnership with Domino. 

The Where.

Converters in North America… east to west, north to south, coast to coast are highlighted in this video.  Shot at their facility, industry professionals tell their story in various settings… from offices, lobbies, hallways, conference rooms, plant & production environments.  Every location is different, making all unique.

The Why.   

Organizations considering an investment in equipment want to understand as much as they can about the company they are investing in, and the type of experience they can expect to have. 

Myers says, “We know that much time, energy, and thought is involved in the due diligence process when a converter is considering adding digital printing equipment to their business.  For them to be able to view a video in which similar-type companies to theirs describe why they chose Domino, or their experiences in being a Domino customer… that is very is powerful and impactful.  It helps prospective digital printing users answer a very important question… ‘If all these converters trust Domino and have success with Domino… why shouldn’t I?”

The How.

How does the video end?

Myers concludes, “While producing this video, one of the highlights for me personally is best described as a wonderful walk down memory lane… reliving these special moments.  I was reminded of these visits to customer facilities, their smiles, their hospitality… as far back as nine years ago when I joined Domino.  Even virtual visits during the pandemic.  And in thinking about that, I wanted to end the video with a look back at many of those customers in reverse chronological order… a quick montage of memories, if you will… from most recent to the past… including some of the very first converters I visited with.  Our customers are everything to us. I certainly enjoy the fun we have together, and I look forward to creating many more great memories in the future.”

Domino is a leading manufacturer and distributor of digital printing and product identification solutions. Celebrating its 44th year in business, Domino is a global organization with world headquarters in the UK, and North America headquarters in Gurnee, IL. Domino has 25 subsidiaries, representation in over 120 countries, and over 2,900 employees worldwide.

For more information on Domino digital printing, please visit