Launch of AD Fusion, simplifying RFID adoption for label and packaging converters.
By: Avery Dennison
MENTOR, Ohio — August 18, 2026 — Avery Dennison today announced the launch of AD Fusion, a first-of-its-kind program that is set to transform how label and packaging converters adopt RFID technology. Powered by innovative SmartFace™ technology, AD Fusion delivers customizable materials with pre-inserted RFID inlays — removing traditional capital barriers and allowing businesses to scale smart label offerings quickly and cost-effectively without new machinery or specialized training.
“AD Fusion represents a major step forward in making RFID more accessible and actionable for converters,” said Abby Monnot, vice president of marketing at Avery Dennison. “By combining SmartFace™ technology with a streamlined, production-ready format, we are bringing to market an innovative solution that helps customers accelerate adoption, unlock new opportunities, and compete more effectively in a rapidly evolving landscape.”
Ready to be among the first to experience the future of smart labels? Visit us at LOUPE in Booth #119 to see AD Fusion in action, or learn more at label.averydennison.com/ADFusion.
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About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2025 were $8.9 billion. Learn more at www.averydennison.com.