Avery Dennison Introduces Wide Web Direct Thermal Linerless Labels Manufactured in North America

New blank linerless DT labels eliminate liner waste and improve productivity for converters and end users 

 Mentor, OHAvery Dennison Label and Packaging Materials today introduced a new direct thermal (DT) linerless label platform for variable information labels used in e-commerce, food delivery and pickup, quick serve restaurants, weigh scale, and transportation and logistics applications. By providing a DT linerless solution for these growing, technology-enabled applications, the company has eliminated the liner waste associated with label printing while offering converters a DT labeling solution that reduces matrix waste and improves process efficiency and productivity.  

The new platform uses emulsion adhesives to support semi-permanent and removable applications and ensures consistent adhesive and silicone coating. Plus, it’s 32% thinner than linered labels, and features up to 50% more labels per roll. Available through a flexible service model with roll widths from 4 to 60 inches, the platform reduces the number of SKUs converters must stock and eliminates die cuts by offering one roll for every label length. With more labels per roll, converters also benefit from fewer changeovers and higher productivity.

“The move to linerless labels is essential to reducing waste in the labeling industry and this new platform expands the use of these labels to a wide range of applications while offering multiple benefits to converters and end users,” said Kelli Messer, senior marketing director at Avery Dennison. “By eliminating the liner, our self-wound rolls of direct thermal labels deliver up to 50% more labels per roll, resulting in fewer roll changes, faster operations, and more efficient storage and transportation.” 

To learn more about Avery Dennison’s new DT linerless label platform, visit the Avery Dennison web site

About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 32,000 employees in more than 50 countries. Reported sales in 2020 were $7 billion.