UPM Raflatac helps brands increase efficiency and hit sustainability goals with expanded OptiCut™ Linerless Label portfolio

UPM Raflatac, a global supplier of innovative and sustainable labeling materials, recently expanded their Direct Thermal (DT) Opticut Linerless labels portfolio. The OptiCut products in this portfolio are customized for various applications in hospitality, retail and weigh scales, transport and warehousing, and industrial food.

“We widened our OptiCut Linerless portfolio to enable brands to maximize efficiency and find solutions for each unique packaging type. The adhesive properties for each of our seven OptiCut products were designed for various application environments,” stated Brinder Gill, Director, Paper Laminates, UPM Raflatac Americas.

UPM Raflatac designed their expanded DT Linerless range with the specific functions of each end-use in mind. This includes retail and weigh scales; logistics for transport and warehousing; to-go orders for hospitality; and cold environments for industrial food. Examples of the unique adhesive properties of UPM OptiCut DT Linerless products include repositionability and resistance to high heat, moisture, and extreme cold.

DT Linerless also enables process enhancements and operational efficiencies including:

  • Reduction in material costs with the ability to use variable lengths when labeling

  • Reduced roll changes

  • Lower storage and transportation costs due to 50 percent more length per roll

  • No release liner waste

UPM Raflatac OptiCut products not only offer excellent adhesion and repositionability, but customers can also move closer to their sustainability goals. The carbon footprint of UPM Raflatac Linerless products is certified by the Carbon Trust and the full range is certified CarbonNeutral® product (not including use) by Climate Impact Partners in accordance with The CarbonNeutral Protocol.

“With these designations, our Linerless product portfolio not only provides brands with increased efficiency, accuracy, and a reduction in waste, but also a certified carbon savings,” stated Gill.

UPM Raflatac
UPM Raflatac is leading in sustainable labeling through our innovative self-adhesive label materials and services. We offer high-quality paper and film label stock for branding and promotion, informational labels, and labels with functionality. We operate a global network of factories, distribution terminals and sales offices. Our company employs around 3,000 people and made sales of EUR 1.7 billion (USD 1.9 billion) in 2021. UPM Raflatac is part of UPM. Find out how we are labeling a smarter future beyond fossils at www.upmraflatac.com.