ProMach’s ID Technology Acquires Etiflex, a Leading Producer of Pressure-Sensitive Labels, Tickets, and RFID Labels in Mexico
By: ID Technology
FORT WORTH, Texas, April 22, 2024 – ProMach, a worldwide leader in processing and packaging machinery and related solutions, announced today that it has acquired Etiflex, a leading producer of pressure-sensitive and RFID labels. The addition of Etiflex further expands ProMach’s labeling and coding capabilities throughout North America and represents the company’s first acquisition in the Mexican market.
Based in Mexico City, Mexico, Etiflex and its team of more than 500 employees will join ProMach’s Labeling & Coding business line led by Group President Alan Shipman. With go-to- market product brands that also include ID Technology, EPI, Panther, Code Tech, and Greydon, ProMach’s Labeling & Coding business line provides broad solution offerings to customers throughout North America. The company’s vertically integrated product portfolio includes both labels and machinery, which are supported by an extensive network that includes seventeen regional sales and service offices, as well as eight existing label converting facilities. The company’s label converting facilities provide decorative labels for both high volumes or short runs via flexographic and digital capabilities, blank and shell labels, RFID labels, specialty labels, and more.
“The Etiflex team brings a trusted industry reputation for providing exceptional quality products, and their geographic footprint will provide tremendous benefits to our current and future customer base in Mexico,” said Shipman. “This acquisition also increases the number of our label production facilities from eight to nine locations in North America. That, along with our six equipment manufacturing facilities, underscores our goal of providing a complete and comprehensive range of label products, equipment, and support to our customers in the United States, Canada, and Mexico.”
Mr. Shipman continued, “With our growing international presence in Mexico, our Labeling & Coding product brands will serve our multinational customers in an even more responsive and comprehensive manner, while also providing them an ability to consolidate vendors for greater efficiency. The result of this is tangible bottom line benefits for our customers due to faster response times and shorter shipping distances.”
Founded in 1981 in Mexico City, Etiflex is one of the leading converters in Mexico for variable information-printed labels, tickets, and RFID labeling. The company has an extensive portfolio of label converting solutions that serve a broad range of industries, including food & beverage, textile, automotive, personal care, cosmetics, pharmaceutical, and retail & logistics. Additionally, Etiflex produces tickets, badges, and bracelets for events and transportation.
Sergio Shor and Ari Vonderwalde, Co-Director Generals of Etiflex, will continue leading the Etiflex team. Shor will serve as VP and General Manager, and Vonderwalde will assume the role of VP of Operations.
“Joining ProMach’s Labeling & Coding group is an exciting opportunity to continue and expand our original vision that has guided us for over 40 years”, said Shor and Vonderwalde. “Our philosophy has always been rooted in being a true business partner with strong employee connections and development. We are also proud of our long-standing relationships with our customers and suppliers, and this opportunity will reinforce that effort,” they offered. “ProMach has a proven track record of success and a reputation of investing in its companies to leverage everyone’s strengths, offer more complete solutions, and better serve its customers.”
“We are very grateful for all of the support, passion, and dedication the entire Etiflex team has delivered over the past 43 years that took us to this exciting and promising moment,” Shor and Vonderwalde added.