New ARMOR-IIMAK website offers more benefits to its customers

Introducing armor-iimak.com

Amherst, NY – ARMOR-IIMAK, the worldwide leader in Thermal Transfer ribbons manufacturing, part of the ARMOR Group, announced today its new website. armor-iimak.com, brings the best of two worlds together – following the acquisition of IIMAK by ARMOR in October 2021. It’s the first joint ARMOR-IIMAK website and a major step in the implementation of its synergy plan.

The goal was to create a tool in a single platform to simplify life for its customers… its partners. The features on the new site support the needs of its customers, something both ARMOR and IIMAK have based their values on for years.

New features include:

•       Product Selector – by industry or product type

•       Product Comparator

•       Library – videos and documents

•       Blog: ink’side

•       Product Pages

This short but powerful list offers many ways to provide information not only for its customers, but to share with their customers. For example, it may be difficult to explain the slight differences between ribbons without using multiple data sheets but by using a new tool, like the product comparator – the job is made simple.

Product Comparator

Once on the product page, a customer can simply click on the compare + button under each product description to add them to the list to be compared. Compare Now button will go to a simple page with graphic representations of two or more products. They can quickly scan the graphics to see the exact differences, like printing substrates or heat resistance for example.

New Datasheet Design

A new unified design features limited text with a focus on graphics to quickly facilitate the understanding and the comparison between products. It has been designed with content review to ease the identification of each product, their family group, and their differences.

Blog: ink’side

ink’side is a new blog page – and ARMOR-IIMAK with tips, advice, as well as information on events, videos, and product updates. View the latest news and feature articles. It is also searchable by categories – ARMOR-IIMAK news, Industry updates, ribbon usage, etc.

ARMOR-IIMAK, an ARMOR Group company, designs and manufactures nearly 2.5 billion m2 of Thermal Transfer ribbons each year, dedicated to printing variable data on labels and flexible packaging for product identification and traceability. With 1,700 employees, ARMOR-IIMAK is the world leader in its sector and benefits from international industrial coverage thanks to its three coating sites (America, Asia, Europe) and some 20 slitting sites. www.armor-iimak.com