Hamillroad gears up for legendary Labelexpo2023 with Bellissima DMS

International prepress company Hamillroad Software are preparing to make a trip of legendary proportions next month to attend Labelexpo2023 in Brussels. Their 16 strong exhibitor team includes four highly respected Bellissima Trade Shops from across Europe who will be on hand to offer their insight, knowledge, and expertise to brand owners, printers and flexible packaging converters.

Hamillroad has fully embraced Labelexpo’s ‘modern legends’ theme for this year’s expo by creating a fun and memorable marketing campaign around their own AI generated modern characters, perfectly orchestrated for Bellissima’s strapline ‘Seeing is Believing’. At the centre of this campaign is an AI generated ‘Chameleon’ featuring a vivid colour spectrum tying into Bellissima’s stunning Ultra High-Definition print capabilities.

Since its launch at Labelexpo in 2017, Hamillroad’s Bellissima DMS has transitioned from an innovative technology to a globally adopted flexo solution winning multiple ‘Best on Show’ production awards.

Andy Cave, CEO said: “Although our technology has now matured into a solid production offering, it’s exciting to see how we continue to push the limits of what’s possible in flexo, with our latest developments providing an ever increasing point of difference for printers and converters like Catapult Print in Florida and StarPak in Texas”.

Jane Petrucci, Head of Marketing said: “Labelexpo2023 is very much a place to share knowledge and insight and we’re inviting printers, converters and brand owners to visit us and learn about new developments in Bellissima’s halftone screening and surface pattern technology. We’ll also have a range of stunning print samples available, plus a big announcement too… so keep your eyes peeled for some very exciting news!”


To find out more about how Bellissima DMS can help your business drive efficiencies, visit: https://hamillroad.com/bellissima-labelexpo or email: info@hamillroad.com.