TLMI Lunch and Learn: Konica Minolta and Embellishment Forge: Simplifying from Content Creation to Demand Generation

Digital embellishment has transformed what print can become. Foil, dimensional varnish, tactile textures and other premium effects can turn an ordinary printed piece into something consumers want to touch, keep and remember. Yet, creating artwork for digital embellishment has traditionally required specialized knowledge, leaving print buyers unaware how digital embellishment can be both fast and affordable. Print providers don’t promote what they assume no one wants. This is a demand VISBILITY problem, not a demand absence problem.

Join Michael Cox, Director of Category Strategy, for Konica Minolta as he shows how Embellishment Forge removes one of the biggest barriers to digital embellishment – and creates an entirely new way for print providers to generate demand.

Speaker: Michael Cox, Director of Category Strategy, Packaging & Label at Konica Minolta

About Michael

With 25 years in the print industry and a career mostly focused on the digital evolution, Michael Cox’s work as Director of Category Strategy – Packaging and Labels at Konica Minolta is about connecting market trends with the way technology actually develops. His role involves looking at where the industry is headed to make sure the right solutions are in place for converters and brand owners. By focusing on high-level strategy and market readiness, Michael helps partners navigate the technical side of digital label production to find real opportunities for growth. His goal is always to provide the clear, strategic perspective needed to keep moving forward in a changing digital landscape.

*If you are not a TLMI member, by registering for this event, you agree to be added to TLMI’s prospective member list and may be contacted by TLMI or Konica Minolta.