E Labels transformed its business with two Domino presses
By: Domino
PICO RIVERA, Calif. – E Labels has transformed its business by embracing Domino digital printing technology… not once, but twice… enabling the California-based label converter to expand into new markets, increase production efficiency, and better serve customers demanding shorter runs and faster turnaround times.
We caught up with Carlos Rivera (owner) and his daughter Jacky Rivera (CFO), to learn more about the business and their journey with Domino… from installing their first Domino N610i digital UV inkjet label press in 2019, to then adding a second N610i in 2024… and the exceptional changes and growth that their business has experienced because of it. Their story is highlighted in this VIDEO: E Labels & Domino

Serving customers across food and beverage, cosmetics, pharmaceutical, oil, and other industrial markets, E Labels has built its reputation on delivering high-quality labels while providing outstanding customer service. Today, the company produces millions of labels annually.
According to Carlos Rivera, investing in Domino digital printing technology has been one of the company’s most significant business decisions.
Game Changer
“Customers are looking for commitment on us being able to meet their requirements and deliver on time, and technology is the key,” said Carlos. “As soon as our first Domino press was installed, we started producing labels much faster than we could with flexographic printing. About 50 percent of our business moved to digital, and what really surprised me was seeing medium-sized runs transition to digital as well. It was a game changer.”
For E Labels, the shift to digital printing has opened new opportunities while allowing the company to offer greater flexibility and respond to customer demand in a highly efficient manner.
Jacky said the addition of Domino technology fundamentally changed the company’s capabilities.
“When I started here, we had two flexographic presses and we weren’t getting many short-run jobs,” she explained. “After adding Domino, we were able to produce smaller runs and multiple SKUs without charging customers more. That’s really where E Labels blossomed.”
Today, the family-owned company continues to maximize every square foot of its Pico Rivera facility while preparing for its next phase of growth.
“We’re a small company, but we’ve built a great team and invested in great machinery,” said Jacky. “That allows us to be better partners to our customers, and that’s why they keep coming back.”
Success Breeds Success
The company’s success with its first Domino press ultimately led to the installation of a second system to support increasing customer demand.
“Our first Domino helped us bring in more business,” Jacky said. “We needed the second one to help us continue growing.”
The benefits have extended beyond increased productivity. Employees quickly adapted to the technology, enabling faster onboarding and greater operational flexibility.
“It’s great equipment,” said Carlos. “Our employees learned it very quickly and can operate it independently. It’s simple.”
Press Operator Elvira Pacheco echoed that sentiment, noting that operating two Domino presses allows the production team to maximize efficiency by running multiple jobs simultaneously.
“The machine is easy to operate,” said Elvira. “Having two machines makes it easy to keep production moving because we can be working on one while setting up another. That’s why I’m always happy working here with Domino.”
Beyond the equipment itself, E Labels credits Domino’s service and support as an important part of its continued success.
The Domino Difference
“The Domino difference is that both the machine and the service speak for themselves,” said Jacky. “I’m proud to tell people we have two Domino presses. We’re a team, me and Domino.”
Looking ahead, Carlos said Domino will remain E Labels’ digital printing technology of choice as the company continues to expand.
“If I needed another digital press based on the demand we have today, I can almost guarantee it would be another Domino,” he said. “On a scale of one to ten, my satisfaction is a ten-plus. Investing in Domino has been the best technology upgrade we’ve made, and we’ve been extremely successful with it.”
As customer demand continues to evolve toward shorter runs, more SKUs, and faster delivery, E Labels believes its partnership with Domino positions the company for continued growth and success while maintaining the high level of quality and service its customers have come to expect.
About E Labels
E Labels is a family-owned label printing company based in Pico Rivera, CA. Established 26 years ago by Carlos Rivera, the company combines traditional values with cutting-edge technology to serve clients in various industries. With a focus on quality, reliability, and customer satisfaction, E Labels continues to evolve to meet the demands of today’s market. For more information on E Labels, please visit elabelsinc.com
About Domino
Domino is a leading manufacturer & distributor of digital printing and product identification solutions. Celebrating its 48th year in business, Domino is a global organization with world headquarters in the UK, and North America headquarters in Gurnee, IL. Domino has 25 subsidiaries, representation in over 120 countries, and over 3,000 employees worldwide. For more information on Domino digital printing, please visit dominodigitalprinting.com






