TLMI Lunch and Learn: Tap Into Growth Markets with UPM Label Solutions – How market trends are creating new opportunities in Pharma, Industrials and Performance Labels

As industry trends reshape the label market, new growth opportunities are emerging in high-value segments such as pharmaceutical, industrial and sustainability-driven applications. In this session, UPM will explore how evolving regulatory requirements, circularity goals, health and safety demands, and digital printing adoption are creating opportunities for converters and suppliers to move beyond commodity label conversations and become strategic partners that help brands solve complex business challenges.

In this session, attendees will learn strategies to:

• Identify where growth is accelerating. Regulation, an aging population, and sustainability pressure are pushing pharma, industrials and circularity ahead of mature label markets – you’ll know which trends to act on first.
• Shift customer conversations from price to value by addressing compliance, recyclability, safety, operational efficiency and product performance challenges.
• Discover practical opportunities to win higher-value business. Use four simple questions to map your own customer base against sustainability pressure, healthcare products, industrial or chemical use and digital investment.

Speakers:

• Morgan Dundas, Director, Special Labels Segment, Markets Americas at UPM Adhesive Materials
• Jason Hellman, Senior Manager, Segment Development at UPM Adhesive Materials
• Katja Kivelä, Vice President, Markets Americas at UPM Adhesive Materials
• Jessica Rocha, Sustainability Manager at UPM Adhesive Materials

About the Speakers:

Morgan Dundas is the newly appointed Director, Special Labels Segment, Markets Americas at UPM Adhesive Materials. Previously serving as Director of East Area Sales, she brings extensive commercial leadership experience and a strong understanding of customer needs and market dynamics. Morgan is focused on driving growth across the specialty labels portfolio by collaborating with brands, converters, and industry partners to identify new opportunities and deliver innovative, value-driven labeling solutions.

Jason Hellman is Senior Manager, Segment Development at UPM Adhesive Materials, where he has spent the past 14 years helping drive growth and innovation in the label industry. With more than 25 years of experience in the pressure-sensitive label market, Jason brings deep expertise in market development, industry trends, and customer-focused solutions.

Katja Kivelä is Vice President, Markets Americas at UPM Adhesive Materials, responsible for driving market growth and commercial strategy across North and South America. With more than 20 years of experience in the label industry, she has extensive expertise in label materials for pharmaceuticals, healthcare, wine & spirits, industrial applications, sustainability, and circular economy solutions. Katja is passionate about translating market insights into profitable growth opportunities and advancing the adoption of sustainable & value adding packaging across the value chain”

Jessica Rocha is UPM’s Americas Sustainability Manager. She has worked on sustainability-related issues for more than 10 years, with a focus on how our food and packaging supply chains impact people and communities. Jessica loves helping UPM’s customers make sense of fast-moving packaging recyclability regulations and exploring other ways to connect with converters and brands’ sustainability ambitions.

Registration Policy: This session is not open to representatives from PSL supplier companies. Registrations will be reviewed, and any registrations submitted by PSL suppliers may be removed prior to the live webinar. Affected registrants will be notified in advance.

*If you are not a TLMI member, by registering for this event, you agree to be added to TLMI’s prospective member list and may be contacted by TLMI or UPM Adhesive Materials.