printTHINK: RFID – The How and Why

RFID adoption continues to expand across industries, but understanding how the technology works — and where it delivers the most value — is key. This session will provide a practical overview of RFID technology, explore who is adopting it today, and highlight real-world applications across industries.

Attendees will also learn how the Auburn University RFID Lab supports industries such as retail and aviation through testing and validation, and what’s next for RFID and emerging sensor technologies.

Key takeaways include:
– A clear understanding of how RFID works and where it delivers the most value
– Insight into who is adopting RFID today and how it’s being applied
– An overview of how the RFID Lab supports testing, validation, and future sensor innovation

Speaker:
Matthew Russell, Director of Retail, Auburn University RFID Lab

About Matthew
Matthew Russell is the Director of Retail at the Auburn University RFID Lab, a research institute focused on the business case, performance, and quality of RFID technologies. Having been with the Lab since 2018, he has supported many of the world’s most recognizable brands and retailers, including Walmart, Nordstrom, and DSG. Matthew spends his time interfacing with retailers, suppliers, packaging providers and the 100+ students and faculty of the RFID Lab to ensure successful and effective deployments of RFID across the retail industry.