Coca-Cola Spain surprised top restauranteurs and bar owners with a presentation of Royal Bliss, a new product line exclusively for the HORECA industry. The 8-flavor line of premium mixers launched Feb 1, 2017. This is Coca-Cola’s first new local brand in Spain in 10 years and is backed by a 22 million Euro investment.
To bring this product line to market, Coca-Cola partnered with Constantia Flexibles for the front labels. Constantia Flexibles created a wash-off pressure sensitive label. This label consists of a 45 micron clear shrinkable film that was gravure printed with 7 colors using their Thermowash technology.