UPM Raflatac, Tampere, 12 December 2016 at 10:00 EET) – UPM Raflatac is pleased to announce that it has received the Critical Guidance recognition from the Association of Plastic Recyclers (APR) for its two new shrink sleeve film label products. The recognition confirms that UPM Raflatac’s undecorated RafShrink PO MDO 40 LS and RafShrink PO TDO 45 HS shrink sleeve films are compatible with recycling and meet or exceed requirements stated in APR’s Critical Guidance Document established for improving the quality of post-consumer plastics entering recycling.
Shrink sleeve films are the fastest growing method for labeling because they open up unique possibilities for package design, shape and 360-degree decoration. By using UPM Raflatac’s shrink sleeve films, brand owners now have new sustainable and recycling-compatible choices when it comes to branding and packaging their products.
In a letter to UPM Raflatac, APR thanked the company for its cooperation in using this important protocol, which is intended to improve the quality of recycled bottles. Meeting the Critical Guidance Document guidelines is a truly significant step in demonstrating overall recyclability of UPM Raflatac’s label and decoration products.
“The APR recognition of our two new shrink sleeve films emphasizes our commitment to support the recyclability of plastic packaging, and sustainability in general,” says Erkki Nyberg, Director, Shrink Sleeve Films, UPM Raflatac. “We continue to grow our product portfolio to meet the requirements of various shrink sleeve label application technologies used by global brand owners to showcase their products.”
Earlier this year, UPM Raflatac received APR recognition for its pressure-sensitive labeling innovation for plastic packaging, and in 2014 APR recognized two of the company’s shrink sleeve products.
For further information, please contact:
Erkki Nyberg, Director, Shrink Sleeve Films, UPM Raflatac, tel. +358 2041 5111
High-res photos can be downloaded at http://pet.upm.com/l/G_
UPM Raflatac is one of the world’s leading producers of self-adhesive label materials. We supply high-quality paper and film label stock for consumer product and industrial labelling through a global network of factories, distribution terminals and sales offices. In addition, we are a leading innovator of sustainable shrink sleeve film labelling products. We employ around 2,900 people and made sales of EUR 1.4 billion in 2015. UPM Raflatac is part of UPM – The Biofore Company. Find out more at www.upmraflatac.com.
The Association of Plastic Recyclers
The Association of Plastic Recyclers (APR) is the national trade association representing companies who acquire, reprocess and sell the output of more than 90 percent of the post-consumer plastic processing capacity in North America. Its membership includes independent recycling companies of all sizes, processing numerous resins. APR strongly advocates the recycling of all post-consumer plastic packaging, and promotes development of the plastics recycling industry by providing leadership for long-term industry growth and vitality. Find out more at www.plasticsrecycling.org