Flexo Concepts announced today that international sales representative Bernat Ferrete has been relocated to Barcelona, Spain to provide the company with a sales base in Europe. The move follows the establishment of a U.K. distribution center in 2010 to support sales in Great Britain and on the continent.
Bernat will be responsible for Latin America, the Middle East and Africa in addition to Europe. He will focus on growing the TruPoint doctor blade business by building relationships with OEMs, managing the company’s reseller base and selling to end users in these territories.
Prior to joining Flexo Concepts in 2014, Bernat received his MBA from the Hult International Business School in Boston. His early professional career included 10 years of global sales and trade in the LATAM and EMEA regions.