Photo-Reactive™ Adhesive Technology Simplifies Conversion for Multi-Functional Labels, Like Extended Content Labels
MENTOR, OHIO – The new, patent pending, Photo-Reactive (PR) Adhesive Technology from Avery Dennison offers simplification and reliability when permanent and removable functionality is needed. The technology provides converters another tool in the converting process to create innovative label solutions for various applications, including promotional, seasonal and functional labels. The technology helps converters provide brand owners solutions for customized extended content (ECL), promotional and seasonal labels.
With PR Adhesive Technology, an adhesive can easily be transformed from permanent to removable by exposing the adhesive to the ultraviolet light (UV). The permanent versus removable performance is controlled by printing a black graphic, or “shadow mask,” on the backside of the liner. The adhesive is then irreversibly modified, simply by exposing it to a high-intensity ultraviolet light during conversion. The area under the mask remains permanent while the exposed area becomes removable.
The technology offers a variety of benefits compared to other approaches for creating duo permanent and removable constructions, such as:
- Flexibility in design – PR facilitates customized constructions that require both permanent and removable performance.
- Elimination of deadeners – the PR process can be done on almost any press which has UV station, without the need to qualify and use of deadeners to achieve removable performance.
- Simplicity – PR requires a pass with the UV light station to make the adhesive removable. This simplicity helps in consistent, end-use label performance.
- Growth opportunities—With its flexibility and ease of use, PR gives converters and brand owners countless potential ways to innovate packaging, adding functionality and value.
“We’re excited about this innovative technology and the possibilities it brings to converters and brands, especially the functionality it delivers and how it can differentiate a product on shelf” said Agata Kowalska, associate product manager, Select Solutions Collection.
A versatile construction, 2 Mil White BOPP TC/PR1000/40#BG, is already available in the Select Solutions™ Removables Portfolio.
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015.